SOFT SAVING: GENTLE CHOICES FOR STRONGER FUTURES

Soft Saving: Gentle Choices for Stronger Futures

Redefining the Purpose of SavingFor years, traditional economic recommendations has leaned greatly on the principles of thriftiness, postponed gratification, and hostile saving. From removing morning coffee to forgoing holidays, the message has been loud and clear: save currently, delight in later on. Yet as societal values change and individua

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